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2 Nordic concepts this 34-year-old in North Dakota lives by to thrive in frigid winters: 'There's no such thing as inappropriate weather'

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Jaymes O'Pheron is a serial entrepreneur and burnout coach for other business owners.

He says shifting your mindset to take ownership of your response to weather can "transform" your experience of winter .

He advises leaning into winter weather to "appreciate it, find beauty in each moment" and "find joy".