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Super Bowl ads hit $8 million; expect more AI and fewer movies

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Ad rates for the game, always the most-watched TV event in the US , are up from last year ’s record $7 million .

The Kansas City Chiefs will play the Philadelphia Eagles for the NFL title, with the Chiefs seeking their third straight win.

Uber Eats , Bud Light and MSC Cruises have purchased 60-second spots for the New Orleans game.