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Another ride-hailing service rolls into Ontario with several challenges awaiting it | Globalnews.ca

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Estonian company Bolt announced Tuesday that it has launched its Hopp ride-hailing service in the Greater Toronto Area .

Hopp’s Canadian debut adds Toronto , Mississauga , Markham , Vaughan and Richmond Hill to the roster of 600 cities in 50 countries it already operates in.

It faces stiff competition from Uber , which has been in the market since 2012 , and Lyft , which entered in 2017 .

“What that means specifically is that when drivers are licensed, they are free to choose who they earn with and when and how they earn, which is not the current method that licensing is currently constructed under,” he said. Rather than measure its success on its ability to change municipal practices, Riggs said Hopp will evaluate whether it has delivered opportunities to drivers and affordability to passengers. Though Hopp is confined to Greater Toronto for now, he said the company is eyeing other provinces and cities. “We are always looking at opportunities to expand,” he said..