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•US Politics
US Politics
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The story behind Pepsi 's purchase of twenty Soviet warships is one of the strangest moments of the "Cola Wars" Pepsi executive Donald Kendall's rise from bottling plant employee to CEO enabled the company to peak behind the Iron Curtain.
Kendall used more than his improvised marketing coup to solve the Soviet problem, he also won the favor of newly elected president Richard Nixon .
Pepsi Co. traded for 85 Russian oil tankers worth nearly $2.6 billion in today 's currency.
Pepsi wanted to more than double its presence in the Soviet Union , adding 26 bottling plants and two Pizza Hut locations.
Coca-Cola , in contrast, was only available in touristic novelty shops despite serving as the official drink of the 1980 Moscow Olympics.
Pepsi CEO Donald Kendall had a multibillion-dollar contract with the Soviet Union .
Within a few years , Coca-Cola overtook Pepsi 's Russian market share.
Bill Clinton struck the final blow in the company's Russian "failure" when Bill Clinton chose to visit Coke 's $65 million manufacturing plants over Pepsi 's during his 1995 visit.
VR Score
72
Informative language
71
Neutral language
48
Article tone
formal
Language
English
Language complexity
53
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
6
Source diversity
2
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