Kendrick Lamar wanted to turn his life into a video game for his Super Bowl halftime show. Here's how they did it

Lamar wanted to turn his life into a video game for his Super Bowl halftime show.

Art director Shelley Rodgers has been the art director for everyone from Lady Gaga to Rihanna .

The Buick GNX used during the show came from a dealership in Southern California .

Each performance space was shaped like a button on a PlayStation -style controller.

The NFL 's head of music, Seth Dudowsky , says each year 's halftime show has to be more theatrical and concert-like.

Organizers have to get staging, lights, dancers onto the field in 7.5 minutes and then get them off 6 minutes after the performance ends.

For Lamar ’s video game-themed show that meant more than 50 carts of staging and equipment weighing between 1,500 and 3,500 pounds .

The 1980s two -door Buicks have seen a surge in popularity since Lamar released GNX.

Car aficionados have long held the GNX in high regard, and Eastland presumed no one would want to sell it to someone planning to tear it apart.

The GNX could go on tour with Lamar , but its days as a street-legal vehicle are over.