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Sports

Super Bowl commercials rely on comedy, nostalgia to avoid potential missteps

VOA
Summary
Nutrition label

64% Informative

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads.

Some ads were in development during last fall's U.S. presidential election race.

The finalized crop of commercials features a lot of simple humor, nostalgia and few creative risks.

Some of the roughly 80 ads spots cost a record $8 million for 30 seconds this year .

Several Super Bowl ads make the case for AI as a helpmate.

The Foundation to Combat Antisemitism has a stark ad featuring Snoop Dogg and Tom Brady saying what they hate about each other.

But for the most part, advertisers went with humor, Xu said.

VR Score

62

Informative language

58

Neutral language

83

Article tone

formal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links