Super Bowl Commercials Humor-Driven
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Several Super Bowl adsVOA
•Sports
Sports
Super Bowl commercials rely on comedy, nostalgia to avoid potential missteps
64% Informative
Advertisers are leaning on nostalgia more than they used to in Super Bowl ads.
Some ads were in development during last fall's U.S. presidential election race.
The finalized crop of commercials features a lot of simple humor, nostalgia and few creative risks.
Some of the roughly 80 ads spots cost a record $8 million for 30 seconds this year .
Several Super Bowl ads make the case for AI as a helpmate.
The Foundation to Combat Antisemitism has a stark ad featuring Snoop Dogg and Tom Brady saying what they hate about each other.
But for the most part, advertisers went with humor, Xu said.
VR Score
62
Informative language
58
Neutral language
83
Article tone
formal
Language
English
Language complexity
48
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links