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The billionaires and tech execs pumping millions into cricket

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Investors have been piling cash into cricket in recent years .

They are targeting the sport's global appeal and new short-format competitions.

Investors include Microsoft CEO Satya Nadella , Google CEO Sundar Pichai , and India 's billionaire Ambani family.

Business Insider takes a look at some of the big names investing in the sport.

The former New England Patriots and Tampa Bay Buccaneers quarterback entered into a partnership with the company in 2023 to become a minority owner of Birmingham City Football Club . Read the original article on Business Insider .

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