How a man turned muddy footballs into a business for Super Bowl and college teams

NFL and college footballs are made from real leather, one of the reasons they're up to 10 times more expensive than the average ball at a sporting goods store.

Dan Coulson and his wife Emily work out of their home in Bayonne , NJ , slathering thousands of balls per season, even for the Super Bowl .

Morwin Leather in Chicago has made leather for nearly every NFL or college football for the last 70 years .

Big Game makes nearly all the footballs for America 's best college programs and 3000 high schools.

Unlike NFL teams, colleges are allowed to use different sized footballs.

Even the best cuts of Borween leather have small defects, so big game starts by cutting around them.

Then workers cut it into four panels, which will form the outer layer of the ball.

Arizona State needs 80 footballs for just one practice, and it's essential that every single one is broken in for official games.

The team's equipment manager, Arthur Huzzard , selects 12 of the quarterbacks favorites.

He says mudded footballs can help keep players focused on the game itself.