Adults Buy Jellycats for Mental Health
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Jellycat collectionBBC
•Business
Business & Economics
Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys

65% Informative
Jellycats, Lego and Sonny Angels dolls are big trends in the toy industry.
Jellycats and Lego are popular with TikTok fans who post videos of their latest purchases.
Research found buying collectibles had positive mental health benefits that helped adults cope with turmoil.
Experts say the popularity of Jellycats illustrates the growing kidult trend.
VR Score
49
Informative language
37
Neutral language
80
Article tone
informal
Language
English
Language complexity
38
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
1
Source diversity
1
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