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From Trump to Taylor: Six Super Bowl storylines Canadian marketers will be watching

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Summary
Nutrition label

71% Informative

This year 's Super Bowl comes as U.S. President Donald Trump threatens tariffs against Canada and Mexico .

Marketing experts say nods to both could crop up in the onslaught of ads scheduled around the big game, pre- and after-shows and the Kendrick Lamar halftime performance.

With Trump promising tariffs on Canadian goods in roughly a month’s time, Canada has been whipped into a frenzy.

Super Bowl advertisers are no stranger to using social messages to sell products.

Meta will use Chris Pratt and Chris Hemsworth to advertise AI-powered Ray-Ban smart glasses.

Salesforce will lean on Matthew McConaughey to highlight its AI agent, Agentforce .

Google will have a spot with a guy using its AI tool Gemini to learn about football so he can impress his girlfriend's family.

VR Score

64

Informative language

57

Neutral language

44

Article tone

semi-formal

Language

English

Language complexity

39

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

8

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