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How much do 2025 Super Bowl commercials cost? Here's the price tag on ads this year.

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Advertisers are shelling out close to $8 million on average for a 30-second spot during Super Bowl LIX .

Super Bowl advertising costs are "creeping up," says Peter Bray , founder and executive creative director at ad agency Bray & Co. The most expensive Super Bowl commercial of all time is Amazon 's " Mind Reader " ad, which aired in 2022 .