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Sports

Sports

Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck

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Summary
Nutrition label

74% Informative

Live sports, especially the NFL 's championship game, beckon the largest audiences on traditional TV.

Advertisers shelled out up to $8 million for a spot during Super Bowl 59 .

The ad market for traditional TV programming has slowed down as the cable bundle bleeds customers.

Ad spending on tech and social media platforms far eclipses traditional TV.

GroupM estimates that ad revenue for "pure-play digital" will grow 10% to $813.3 billion globally in 2025 .

Media companies have even recently launched an ad platform with the aim of taking back share.

VR Score

83

Informative language

86

Neutral language

60

Article tone

semi-formal

Language

English

Language complexity

42

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links