Creators Get Super Bowl Contracts
This is a news story, published by CNBC, that relates primarily to NFL news.
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NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat
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The NFL has partnered with social apps like YouTube and Snapchat to invest in creators.
Creators are getting paid big contracts to make social media content for big-name brands like Nike .
Some brands have signed up to six -figure deals with some creators to promote the event.
The NFL 's push to engage creators, which began in 2019 , has already paid off.