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NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat

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Summary
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85% Informative

The NFL has partnered with social apps like YouTube and Snapchat to invest in creators.

Creators are getting paid big contracts to make social media content for big-name brands like Nike .

Some brands have signed up to six -figure deals with some creators to promote the event.

The NFL 's push to engage creators, which began in 2019 , has already paid off.