Will AI change how you watch the Super Bowl?

NFL leads the charge in media rights, outpacing even the Premier League in TV rights revenue.

NFL has negotiated a $ 110bn deal setting the gold standard for content distribution.

Fantasy sports have become a phenomenon, with a market size valued at $ 30bn in 2024 , projected to reach $ 67bn by 2033 .

Leagues and teams must rethink traditional distribution models and embrace community-driven content.

Technology may not be disrupting the game; but it is enhancing it. The Super Bowl may have set the blueprint for revenue generation and engagement, but innovation in AI and personalized experiences will define the next era of sports entertainment. The future of sports isn’t just about how we watch it’s about how we connect. With technology enhancing human interaction, the next frontier is making fans feel part of the action, whether in the stadium or watching from home. Nicole Junkermann is a leading entrepreneur turned investor in the sports and technology sectors and founder of the NJF Capital investment group.