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E.l.f. stock tanks after retailer cuts guidance, citing 'soft' January amid TikTok saga and LA wildfires

CNBC
Summary
Nutrition label

82% Informative

E.l.f. Beauty cut its full-year guidance after seeing soft sales trends in January and mixed holiday results.

CEO Tarang Amin told CNBC the category slowed due in part to a hangover from holiday discounting and changes in the way people were posting online amid the potential TikTok ban.

Shares of the retailer fell more than 20% in extended trading Thursday .

VR Score

85

Informative language

86

Neutral language

62

Article tone

semi-formal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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