A No. 1 recruit, NBA coach and big-money boosters: BYU is going all-in on basketball

A.J. Dybantsa is ESPN 's No. 1 recruit of the 2025 class.

BYU has aspirations to create a new association with its brand: As a blue blood.

College basketball's legacy programs remain the most influential in the country, but NIL rules have restricted their monopoly on five -star talent.

Young was considered a top candidate for Charlotte Hornets' head coaching opening when BYU was recruiting him.

Young 's NBA experience has helped him put a spotlight on BYU , compelling decision-makers at the professional level to add Provo as a stop on their scouting tours.

The school has not produced a first -round draft pick in more than a decade .

Young, however, has spent the bulk of his coaching career in the NBA , where money is just part of the game.

BYU has created a professional structure akin to the blue bloods that have adapted a similar approach.

Young 's brother, Justin Young , is essentially the Cougars ' general manager in his role as director of recruiting.

The studio that hosts Young 's weekly coaching show resembles the set of " Saturday Night Live " Young signed a seven-year , $30 million deal when he accepted the job.