Super Bowl Ad Frenzy
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•Sports
Sports
Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers

63% Informative
Veteran advertisers are using tried-and-true tactics like celebrity cameos, humour and cute animals to win over watchers.
First -time and newer advertisers are courting outrageousness and using stunts to try to stand out in the battle to capture the attention of the more than 120 million viewers expected to tune into Sunday ’s game.
Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game.
Novartis is focusing on breast cancer awareness in its ad featuring Wanda Sykes and Hailee Steinfeld .
The ice-cream brand reunites “ Fast & Furious ” stars Michelle Rodriguez , Vin Diesel and Ludacris .
VR Score
38
Informative language
22
Neutral language
55
Article tone
formal
Language
English
Language complexity
43
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
8
Source diversity
5
Affiliate links
no affiliate links