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Super Bowl ad plansABC News
•Sports
Sports
64% Informative
More than 120 million viewers are expected to watch the Super Bowl on Sunday .
Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals.
Newer and newer advertisers are courting outrageousness and using stunts to try to stand out.
Hellmann 's ad shows Meg Ryan and Billy Crystal's "When Harry Met Sally " characters at Katz's Deli enjoying a sandwich.
Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game.
Novartis is focusing on breast cancer awareness in its ad featuring Wanda Sykes and Hailee Steinfeld .
Only two auto brands, Stellantis ' Jeep and Ram, have announced Super Bowl ad plans.
VR Score
44
Informative language
28
Neutral language
69
Article tone
formal
Language
English
Language complexity
42
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
19
Source diversity
2
Affiliate links
no affiliate links