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Tech deals in 2025: navigating ‘ghost’ discounts and fake reviews

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Summary
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75% Informative

Oxylabs tracked public available pricing data from 9714 unique products using US locations.

Out of 4645 discounted tech products offered on Black Friday day , only 2786 met the main criterion — they were sold in the marketplace for at least 90 days during the observed 3-month period.

75% ( 2099 tech products in total) didn’t meet the main legal criterion — their advertised former prices were not regularly offered for a substantial period of time before the discount.

A recent study by originality.ai showed that during Black Friday , almost a third of product reviews from major ecommerce platforms, including Amazon , Best Buy , and Walmart , were likely AI-generated.

The European Commission inspected Black Friday sales, revealing that around 25% of price reduction announcements were inconsistent with EU law.