EU Targets Shein's E-Commerce

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low value ecommerce imports

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Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost ecommerce risks | TechCrunch

Summary

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82% Informative

EU lawmakers warn of 'tsunami' of cheap imports flooding the market with products that fail to meet the bloc’s standards.

The EU says some 4.6 billion “low-value consignments” (meaning goods with a value not exceeding 150 ) entered the market — equivalent to 12 million parcels per day.

The boom in ultra low cost ecommerce is also raising environmental and competition concerns.

EU Commissioner Maroš Šefovi said the proposal anticipated needs related to surging uptake of ecommerce and contained “critical measures” requiring online platforms to assume more responsibility as importers.

BEUC , the European Consumer Organisation , pushed for “urgent and ambitious action” Other actions it’s floating in this area include launching a “customs priority control area” dedicated to ecommerce goods.

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