Competitive Attitudes Influence Gaming Spending

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Entertainment

Gamers with lower social skills are more likely to make impulsive in-game purchases

Summary

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A new study published in Computers in Human Behavior explores how competitive attitudes influence in-game impulse purchases.

The study found that while competitiveness alone does not directly lead to impulsive purchases, the desire for popularity acts as a key motivator.

The findings offer important insights into the psychology of gamers and have implications for game developers and marketers.

Future research should include participants from a wider range of gaming platforms and demographics to improve the generalizability of the findings.

Other types of gaming expenditures, such as buying games directly or subscribing to gaming services, were not examined.

“Many variables are still worth exploring in the realm of impulsive in-game purchases,” Cengiz said.

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