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Telehealth companies spent $111 million on TV ads in 2023

KFF Health News
Summary
Nutrition label

78% Informative

Direct-to-consumer telehealth companies have become omnipresent across just about all media formats.

The companies’ advertising typically emphasizes convenience in a health care system that’s often just the opposite.

They promise judgment-free birth control or care for conditions like erectile dysfunction and hair loss that have traditionally been stigmatized.

Reshma Ramachandran has conducted a secret-shopper study of telehealth sites.

She says she’s frustrated at the “very groovy, glossy” picture painted by telehealth ads.

Last year , Sen. Dick Durbin introduced legislation to regulate some telehealth advertising practices.

VR Score

80

Informative language

83

Neutral language

67

Article tone

informal

Language

English

Language complexity

58

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links