Toronto's Swift Way Campaign Costs

This is a Toronto news story, published by torontosun, that relates primarily to Councillor Brad Bradford news.

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Taylor Swift Way Campaign Fall

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Taylor Swift ticket scam

torontosun

•

Entertainment

City Hall spent tens of thousands promoting Taylor Swift, documents show

Summary

Nutrition label

80% Informative

The Toronto Sun has received 211 pages from City Hall related to the Taylor Swift concerts following a freedom-of-information request.

A city spokesman has confirmed what the documents reveal: Toronto spent at least $25,000 on promotional material because of Swift.

While the municipality says the campaign was largely related to a poetry initiative, a spreadsheet lists $ 15,000 worth of online ad purchases.

Councillor Brad Bradford said news of excessive overtime and hiring of influencers for a Taylor Swift concert will make a lot of folks very frustrated and angry.

The city’s communications team operated in a manner that was “typical for a major event” and staffing requirements, including the use of an emergency information officer, were “not unusual” given those circumstances.

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful