Meta Offers Instagram Promotion Deals

This is a Instagram news story, published by CNBC, that relates primarily to Xiaohongshu news.

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CNBC

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Technology

Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube Shorts

Summary

Nutrition label

79% Informative

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok , Snapchat and YouTube .

This push by Instagram underscores the high stakes in the social media landscape, where platforms are vying to capture the attention of millions of users.

With TikTok 's future in limbo, brands are pausing or altering their agreements to include competing platforms.

Meta isn't the only company looking to pounce on creators looking for new revenue streams.

Substack on Thursday announced a $20 million Creator Accelerator Fund .

RedNote, known as Xiaohongshu in China , was the top free app on Apple 's app store last week .

67% of TikTok creators surveyed are considering RedNote as their preferred alternative.

VR Score

Informative language

Neutral language

Article tone

formal

Language

English