"Wicked: For Good" Marketing Success
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Universal's 'Wicked: For Good' creates a unique marketing challenge
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"Wicked: For Good" is due out in November .
The movie studio faces a unique challenge: promote and release two build-on films one year apart.
Marketing experts say pent-up demand for the movie, combined with the first film's success, makes promoting its follow-up much easier.
"Wicked: For Good" arrives the weekend before Thanksgiving .
This gives the film breathing room for a solid opening weekend before Disney drops its traditional animated release the day before the holiday .
Cinemas will look for ways to lure audiences to their locations with collectible popcorn buckets and unique food and drink options.
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