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French Crypto CEO Released by Cops After Ransom Plot Goes Awry

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Ledger SAS CEO David Ballard was kidnapped in central France on Tuesday night .

Kidnappers demanded a large ransom in cryptocurrency for the CEO.

Authorities asked the press to keep a lid on the news for two days while it worked to free him.

Ballard is the head of a crypto startup that created a physical wallet for people to hold and transfer cryptocurrency.