P&G Beats Sales Estimates
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Business & Economics
Procter & Gamble beats quarterly sales estimates on improving US demand

79% Informative
Procter & Gamble beat second-quarter sales estimates on Wednesday .
Shares of Tide detergent maker rose almost 3% in premarket trading.
P&G has vowed to invest in boosting innovation and launching affordable products such Olay Melts and Tide Evo .
Company has also tried to revamp its marketing and line-up of influencers on Chinese shopping app Douyin .