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Procter & Gamble beats quarterly sales estimates on improving US demand

Reuters
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Procter & Gamble beat second-quarter sales estimates on Wednesday .

Shares of Tide detergent maker rose almost 3% in premarket trading.

P&G has vowed to invest in boosting innovation and launching affordable products such Olay Melts and Tide Evo .

Company has also tried to revamp its marketing and line-up of influencers on Chinese shopping app Douyin .