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Do smartphone buyers actually care about camera notches in 2025?

Pocket-lint
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iPhone 18 Pro and Pro Max are rumored to get an under-display Face ID camera.

But does that even matter in 2025 ? Arguably, there are better things Apple (and other phone makers) could be investing their time and resources towards.

Android phone makers have been ahead of Apple in shrinking notches.

Many of its recent products have been very conservative -- it has yet to ship a single foldable, for example, nearly six years after Samsung unveiled the first Galaxy Fold . By the time 2026 rolls around, even a pinhole cutout might not be worth the brag. We're already beginning to see tri-fold smartphones, and even rollable ones are on the horizon. I wonder if Apple is banking too much of its future on mixed reality products, like the Vision Pro and its upcoming low-cost successor -- I digress. Personality goes a long way when it comes to modern phones..