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Upworthy

Persuasion expert shares how one word makes people 30% more likely to change their minds

Upworthy
Summary
Nutrition label

53% Informative

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “ Magic Words : What to Say to Get Your Way’s simple tactic that makes people 30% more likely to do what you ask.

Berger calls the reframing of the question as turning actions into identities.

This tactic can also be used to persuade ourselves to change our self-concept.

VR Score

45

Informative language

39

Neutral language

25

Article tone

informal

Language

English

Language complexity

36

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links