TikTok Influences Music Campaigns
This is a US news story, published by MSN, that relates primarily to Geoff Halliday news.
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TikTokGuardian
•Entertainment
Entertainment
‘A lot of chaos, quickly’: panic grips US music industry as ‘kingmaker’ TikTok faces ban
72% Informative
Since its debut in 2017 , TikTok has become a star-making machine.
The app has the power to make rising artists into A-listers and propel their ascent to the top of the charts.
Artists and record labels see TikTok as the closest thing that the fragmented music industry has to a kingmaker today , making it tough to imagine a future without it.
A potential US ban is “going to cause a lot of chaos quickly”, says Geoff Halliday , vice-president of marketing at Downtown Artist & Label Services .
It is possible that a US ban would shift what listeners are served on Spotify in places where TikTok will still be available, such as in the UK .
VR Score
62
Informative language
53
Neutral language
53
Article tone
semi-formal
Language
English
Language complexity
46
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
18
Source diversity
4
Affiliate links
no affiliate links