TikTok Influences Music Campaigns

This is a US news story, published by MSN, that relates primarily to Geoff Halliday news.

US news

For more US news, you can click here:

more US news

Geoff Halliday news

For more Geoff Halliday news, you can click here:

more Geoff Halliday news

music news

For more music news, you can click here:

more music news

MSN news

For more news from MSN, you can click here:

more news from MSN

About the Otherweb

Otherweb, Inc is a public benefit corporation, dedicated to improving the quality of news people consume. We are non-partisan, junk-free, and ad-free. We use artificial intelligence (AI) to remove junk from your news feed, and allow you to select the best entertainment news, business news, world news, and much more. If you like music news, you might also like this article about

TikTok insights

. We are dedicated to bringing you the highest-quality news, junk-free and ad-free, about your favorite topics. Please come every day to read the latest TikTok post news, music promotion news, music news, and other high-quality news about any topic that interests you. We are working hard to create the best news aggregator on the web, and to put you in control of your news feed - whether you choose to read the latest news through our website, our news app, or our daily newsletter - all free!

TikTok

Guardian

•

Entertainment

‘A lot of chaos, quickly’: panic grips US music industry as ‘kingmaker’ TikTok faces ban

Summary

Nutrition label

72% Informative

Since its debut in 2017 , TikTok has become a star-making machine.

The app has the power to make rising artists into A-listers and propel their ascent to the top of the charts.

Artists and record labels see TikTok as the closest thing that the fragmented music industry has to a kingmaker today , making it tough to imagine a future without it.

A potential US ban is “going to cause a lot of chaos quickly”, says Geoff Halliday , vice-president of marketing at Downtown Artist & Label Services .

It is possible that a US ban would shift what listeners are served on Spotify in places where TikTok will still be available, such as in the UK .

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech