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SoftBank founder and CEO of SoftBank , Masayoshi Son , is probably the most powerful mogul of the 21st century who is not a household name.
Masa has been a software distributor, a dotcom investor, and a broadband and mobile phone operator.
In the past two decades , he has invested in or controlled assets worth $1 trillion .
SoftBank CEO Masao Nakamura claims Apple boss Steve Jobs agreed to give SoftBank exclusive rights to distribute the iPhone in Japan .
Masa claims Jobs never told him the product before it arrived in Japan in 2008 .
SoftBank bought Vodafone Japan , the British -owned “also-ran” that used football icon David Beckham in its marketing campaign.
Masayoshi Son's passion now is artificial general intelligence, which he believes will exceed the microchip, the internet, and the mobile phone.
Masa announced in June 2008 that SoftBank would sell the iPhone , confirming he had beaten Docomo to the punch.
SoftBank 's success also pointed to Masa ’s ability to scale up rapidly, overcoming logistical, regulatory, and marketing obstacles.
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