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marketing researchPhys Org
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90% Informative
A new study finds that large language models offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research.
Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research.
Experts predict GenAI will revolutionize marketing research by automating and enhancing data collection, analysis, and insights generation.
More information: Neeraj Arora et al, AIHuman Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators, Journal of Marketing ( 2024 ). DOI: 10.1177/00222429241276529 Journal information: Journal of Marketing Provided by American Marketing Association .
VR Score
94
Informative language
97
Neutral language
29
Article tone
formal
Language
English
Language complexity
71
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
6
Affiliate links
no affiliate links