Personalised Items Accessorised Everywhere
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embroidery optionsGuardian
•Entertainment
Entertainment
What’s in a name? The terrific, trashy rise of personalised fashion

58% Informative
Zara , H&M and Uniqlo offer embroidery options in-store.
You can buy personalised phone cases, keyrings and socks through Etsy .
Oxford Street’s newest pop-up, Hus of Frakta , offers a monogrammed Ikea bag.
Customising your own clothes is a bit of me to say, I have to say.
Your own name, your own face or catchphrase can be sweet, defiant, sweet, sweet or plain weird, depending on what people do with it.
We put faces on clothes for the same reason we put a dog’s name on its bowl, though they can’t read.
VR Score
43
Informative language
31
Neutral language
46
Article tone
informal
Language
English
Language complexity
34
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
Source diversity
1
Affiliate links
no affiliate links