welcome
Guardian

Guardian

Entertainment

Entertainment

What’s in a name? The terrific, trashy rise of personalised fashion

Guardian
Summary
Nutrition label

58% Informative

Zara , H&M and Uniqlo offer embroidery options in-store.

You can buy personalised phone cases, keyrings and socks through Etsy .

Oxford Street’s newest pop-up, Hus of Frakta , offers a monogrammed Ikea bag.

Customising your own clothes is a bit of me to say, I have to say.

Your own name, your own face or catchphrase can be sweet, defiant, sweet, sweet or plain weird, depending on what people do with it.

We put faces on clothes for the same reason we put a dog’s name on its bowl, though they can’t read.

VR Score

43

Informative language

31

Neutral language

46

Article tone

informal

Language

English

Language complexity

34

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

Source diversity

1

Affiliate links

no affiliate links