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BMW unveils the next-generation iDrive, and it’s wild

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Summary
Nutrition label

66% Informative

The new iDrive system features what BMW calls it’s operating system X (or OSX), but this is far more than a software update.

The iDrive OSX comprises four main parts, including new steering wheel controls, an unusually shaped central screen, a 3D head-up display and the panoramic vision.

The steering wheel has gone big on the number of buttons and controls it offers.

New iDrive system will be featured in the first new BMW models later this year .

The display is projected from just below in the dash but it looks as though its a solid LED screen, due to the black background and high contrast projection.

The buttons on the steering wheel aren’t flat, as is the case with some haptic buttons.

This will be especially useful when BMW moves to level 3 autonomous systems.

VR Score

51

Informative language

40

Neutral language

41

Article tone

informal

Language

English

Language complexity

39

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

Source diversity

1

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