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Small business owners double down on tech

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Summary
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86% Informative

Millennial and Gen Z small business owners are shaping the future with a strong focus on technology and social media.

Young entrepreneurs are more likely to increase investments in financial platforms ( 52% vs. 39% ) and digital tools to reach new customers.

Half of businesses using AI anticipate an increase in their workforce compared to just 36% of non-AI adopters.