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Fortune

Fortune

Hollywood stars and top technologists want to billionaire-proof social media using Bluesky’s protocol

Fortune
Summary
Nutrition label

76% Informative

Social network Bluesky is supposed to be a decentralized social network, unlike centralized services such as X or Facebook.

It runs on something called the AT Protocol , which in theory makes it possible for Bluesky to be merely part of a wider network of platforms, between which users can interact and move their activities.

A coalition has assembled to ensure that even if Bluesky itself were to end up under oligarch’s control, users would be able to jump ship and take their connections and data with them to other social networks.

The aim is to make it easy for developers to set up alternatives to legacy social networks, and perhaps even new kinds of social networks.

Berjon also said there may be scope for “building bridges” between parts of the AT Protocol and the ActivityPub protocol that is used by Mastodon and Meta ’s Threads.

VR Score

73

Informative language

68

Neutral language

68

Article tone

semi-formal

Language

English

Language complexity

61

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

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