logo
welcome
CNBC

CNBC

Ahead of looming ban, TikTok creators ask fans to find them on Instagram or YouTube

CNBC
Summary
Nutrition label

78% Informative

TikTok creators are urging their fans to find them on other social media sites ahead of Jan. 19 , when the short-form video app faces suspension in the U.S. If the app gets suspended, Google 's YouTube and Meta's Facebook and Instagram are expected to be the biggest winners in the fallout.

"Not everyone from my TikTok following is going to come over, and that's really sad," said Jack Nader , a 21-year-old creator in Chicago .

TikTok could still find a way to stay operational in the U.S. , but if the app does get suspended, YouTube , Facebook and Instagram are poised to be the biggest winners.

TikTok accounts for 9% of digital ad spend on social media platforms, compared to 31% for Facebook , 25% for Instagram and 21% for YouTube .

Creators are worried about trying to rebuild their business and whether followers will migrate.

Boschma currently has 2 million TikTok followers compared to 278,000 on YouTube .

She plans to make a video specifically asking her fans to follow her elsewhere.

"I'll find my footing in other places, like I did on TikTok ," she said.

"Whether TikTok goes away or not, I do think something will work out".