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hormone supplementsGuardian
•Health
Health
66% Informative
In the UK , about a third of all women are perimenopausal, menopausal or postmenopausal at any moment.
The global market for menopause products is worth $ 16.93bn , with the vast majority of spending being on dietary supplements.
Just under 20 million British adults take supplements, according to Kantar .
Supplement companies can use the claims (as long as they don’t conflict with other legislation) such as that rue, sage or verbena can help women cope with menopause but, crucially, most claims on the list have not yet been fully assessed.
The ASA has the power to stop companies making claims in ads in the UK .
Is the meno-pound just another wellness gold rush, like gut health, sleep tracking, detoxes, grounding blankets and superfoods, or is there a chance that some of them really do work? “Most of it is garbage,” says Dr Pamela Mason from the Health and Food Information Service .
VR Score
46
Informative language
33
Neutral language
31
Article tone
informal
Language
English
Language complexity
51
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
31
Source diversity
27
Affiliate links
no affiliate links
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