AFEELA 1 Unveiled at CES 2025

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Sony Honda Mobility

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CES 2025: Hands-on with Sony-Honda's AFEELA 1 Signature

Summary

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The AFEELA 1 is the sleek new electric vehicle five years in the making that's turning heads at CES 2025 .

It's loaded with bells, whistles, and cutting-edge tech designed to make that price feel (almost) reasonable.

The car boasts a full-panoramic touchscreen display that stretches across the entire dashboard, ambient lighting along the door trims, OLED screens mounted on the back of every seat.

For now, pre-orders are only open to California drivers, with SHM citing the state's superior EV infrastructure as the reason. On the CES floor, SHM showed off the AFEELA 1 Signature, retailing for a cool $ 102,900 , while its slightly less bougie sibling, the AFEELA 1 Origin, will go for $ 89,900 . The Signature is slated to ship in mid-2026 , while the Origin lags behind with a 2027 release..