Summary

Article Metadata

Cybersecurity Ads Focus on Fear

This is a news story, published by MSN, that relates primarily to Doug Jacobson news.

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UPI

UPI

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How cybersecurity marketing leaves consumers vulnerable

UPI

Summary

Nutrition label

72% Informative

Cybersecurity is big business, and tech companies often sell their products based on fear.

As people grow dependent on security products, they can become less secure.

Cybersecurity doesn't have to feel like an unsolvable puzzle or a job for experts alone.

Instead of letting fear drive you into techno-stress or apathy, you can take matters into your own hands.

Doug Jacobson is a professor of electrical and computer engineering at Iowa State University .

Jacobson: Empowerment starts with taking that first step toward understanding your digital world.

The U.S. Cybersecurity and Infrastructure Security Agency has excellent resources to help you understand security.

The Federal Trade Commission has resources on consumer safety and privacy.

VR Score

64

Informative language

58

Neutral language

19

Article tone

informal

Language

English

Language complexity

68

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

17

https://www.gartner.com/en/newsroom/press-releases/2023-09-28-gartner-forecasts-global-security-and-risk-management-spending-to-grow-14-percent-in-2024 https://www.ic3.gov/https://doi.org/10.2307/1251038 https://theconversation.com/profiles/doug-jacobson-809162 https://consumer.ftc.gov/https://theconversation.com/institutions/iowa-state-university-1322 https://www.antwerpmanagementschool.be/en/blog/fud-fails-bad-prevails-digital-security https://theconversation.com https://cyberhouserock.info/https://doi.org/10.1016/j.chbr.2024.100475 https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf https://www.nist.gov/publications/users-are-not-stupid-six-cyber-security-pitfalls-overturned https://doi.org/10.1109/eCrime47957.2019.9037589 https://doi.org/10.1108/JFC-11-2021-0242 https://theconversation.com/selling-fear-marketing-for-cybersecurity-products-often-leaves-consumers-less-secure-245351 https://scholar.google.com/citations?hl=en&user=KkGR-BwAAAAJ&view_op=list_works&sortby=pubdate https://www.cisa.gov/secure-our-world

Source diversity

10

www.gartner.com www.ic3.gov doi.org theconversation.com consumer.ftc.gov www.antwerpmanagementschool.be cyberhouserock.info www.nist.gov scholar.google.com www.cisa.gov

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