Comcast Launches Universal Ads
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Universal Ads platformCNBC
•Technology
Technology
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
73% Informative
Comcast will launch Universal Ads , an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses.
Comcast has signed deals with media companies including NBCUniversal , Warner Bros. Discovery , AMC Networks , Fox Corp. , A+E, Roku and others.
The platform, which will launch in the first quarter , is meant to attract more ad dollars to streaming services.
Advertisers seeking platforms outside social media are "looking for a new product because they're seeing sort of diminishing returns from the existing channels," Rooke said.
Fox executives have said the company already sold out of Super Bowl ads for February , which reportedly cost about $7 million each.
VR Score
81
Informative language
84
Neutral language
56
Article tone
formal
Language
English
Language complexity
59
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links
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