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Guardian

Guardian

Entertainment

Entertainment

Getting creative: African YouTubers and TikTokers search for ways to make it pay

Guardian
Summary
Nutrition label

85% Informative

A 2024 report on Africa ’s creator industry by Communiqué and TM Global, valued the sector at 2.4bn.

It predicted that it would grow five-fold by 2030 , mirroring trends in the global creator economy.

Growth is being driven by a wave of creators aged 18 to 34 , spurred on by surging internet connectivity and social media use across the continent.

Nigerian travel creator Amaku says it is difficult to make a living from content creation.

Fintech companies such as Flutterwave and Paystack have reduced barriers creators face receiving digital payments.

Many companies still rely on traditional advertising, so competition for brand sponsorship is fierce.

VR Score

83

Informative language

81

Neutral language

64

Article tone

informal

Language

English

Language complexity

67

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links