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African creatorsGuardian
•Entertainment
Entertainment
85% Informative
A 2024 report on Africa ’s creator industry by Communiqué and TM Global, valued the sector at 2.4bn.
It predicted that it would grow five-fold by 2030 , mirroring trends in the global creator economy.
Growth is being driven by a wave of creators aged 18 to 34 , spurred on by surging internet connectivity and social media use across the continent.
Nigerian travel creator Amaku says it is difficult to make a living from content creation.
Fintech companies such as Flutterwave and Paystack have reduced barriers creators face receiving digital payments.
Many companies still rely on traditional advertising, so competition for brand sponsorship is fierce.
VR Score
83
Informative language
81
Neutral language
64
Article tone
informal
Language
English
Language complexity
67
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
19
Source diversity
15
Affiliate links
no affiliate links
