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TheWrap

TheWrap

Instagram parent company Meta expects AI bots to 'exist on our platforms, kind of in the same way that accounts do'

TheWrap
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Meta, Facebook and Instagram's parent company, is turning to AI to spur user engagement.

In July , the company introduced its AI Studio tool, allowing users to create AI characters.

The move could be seen as a way to keep users on its platforms and off of rival apps like TikTok .