Streaming Services Keep Transforming to Earn Your Attention. We Expect 3 Areas to Grow in 2025

TV and music streaming services are upgrading their apps to let you fine-tune your experience with the help of AI .

Deloitte forecasts that in 2025 , people will move away from having multiple standalone streaming subscriptions.

The streaming options for video and music continue to grow, ranging from free TV services to live platforms such as Fubo .

Prime Video has been streaming live sports for roughly seven years .

Hulu, Max , Disney Plus and Max now offer live simulcasts for news, sports and shows like Dancing With the Stars .

Netflix took its first step in live streaming in 2023 with Chris Rock's global comedy special, Selective Outrage .

Amazon Music announced a new premium bundle that includes Audible access.

Live sports, in particular, demand an uninterrupted viewing experience.

Will this influx of live programming affect advertising on streaming platforms? How will that impact subscription prices? But TV is shifting yet again, and if Netflix , Prime Video, Apple TV Plus , Peacock and the rest can deliver on this demand.