logo
welcome
Wired

Wired

It was a good year to be bad. And not just bad, positively villainous

Wired
Summary
Nutrition label

55% Informative

It was a year of blockbuster, comic book mythos—only, in our version, the bad guys won.

In a year that rocketed Moo Deng , the influencer baby hippo, and Brat summer into the zeitgeist, many of its tentpole moments shared a common thread: they gave villainy the main stage, made it cool to be bad.

Others have pointed the finger at digital gentrifiers as social media undergoes a sharp transition.

The reorientation toward the truly transgressive reads less shocking when you consider it part of a larger societal reframing.

Villainy has long permeated the cultural imagination, but in 2024 it went full-on main character.

VR Score

46

Informative language

42

Neutral language

50

Article tone

informal

Language

English

Language complexity

48

Offensive language

offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links