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59% Informative
Beyond Meat CEO Ethan Brown talks about the future of plant-based meat.
He says the company's share price took a hammering in the process.
Brown: "We thought we were going to leap right from niche to mainstream in 2019 and we didn’t. We had a precipitous fall".
Beyond is a plant-based meat company that uses plants to make meat from plants.
Founder says the company has been attacked by the meat industry for its health and environmental concerns.
Beyond says it has built a coalition of leading doctors, nutritionists and registered dieticians.
Founder: "We knew there was going to be these attacks against us, but we didn’t know they’d be so effective".
The Center for Consumer Freedom , which has a record of supporting the animal agriculture industry, ran full-page ads attacking plant-based meat in the Wall Street Journal , New York Post , and so on.
Beyond Meat will have things in it that are not only about keeping bad stuff out, but are going to help you from a nutrition perspective, cognitively, physically.
VR Score
49
Informative language
45
Neutral language
24
Article tone
informal
Language
English
Language complexity
31
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
10
Source diversity
9
Affiliate links
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