Mark Zuckerberg went all in on Meta's AI strategy this year. The pressure builds in 2025

Analysts chose Meta as one of generative AI 's "winners" heading into 2025 .

Generative AI technology has become Meta 's top priority, directly impacting the company's business and potentially paving the way for future revenue opportunities.

Mark Zuckerberg's comments underscore how the technology is an infrastructure technology that Zuckerberg wants hardwired into its products.

ChatGPT is the most popular of generative AI chatbot chatbot apps by a wide margin.

India has become Meta AI's "largest market for Meta AI usage," Meta 's finance chief said in July .

Users in India say they're increasingly using Meta AI as a search tool via WhatsApp .

But not everyone is a fan of Meta 's bundling into WhatsApp 's search functions.

Some analysts say Meta could make an enterprise technology push with its Llama family of open-source AI models.

The most logical step for Meta would be to create a larger business around WhatsApp , analyst Ralph Schackart says.

Meta 's GenAI tools just have "to be good enough to squeeze out more investment" from advertisers, he says.