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BBC

'Bragging without the selfie' – the rise of Spotify Wrapped and copycats

BBC
Summary
Nutrition label

78% Informative

Spotify Wrapped and its copycats feature end-of-year-reviews on social media.

Since 2016 , Spotify releases Wrapped , which pulls together what users listened to the most.

Other businesses have joined in, from language learning app Duolingo to bank Monzo .

Prof Jonathan Wilson : 'It's like bragging but without the selfie'.

VR Score

74

Informative language

70

Neutral language

50

Article tone

informal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

2

Affiliate links

no affiliate links