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Canadian jewelry brand Birks celebrates 145 years

vancouversun
Summary
Nutrition label

67% Informative

The fine jewelry business was founded in Montreal in 1879 by Henry Birks .

The company's corporate mark of Birks can be traced to Sheffield , U.K. , a hub of silversmithing, in 1694 .

In recent years , the company has doubled down on its in-house designs, launching Bee Chic , a collection dedicated to bees.

The sweet spot for Birks is, essentially between $3,000 and $5,000 .

Bédos says to expect something exciting for the company’s next big birthday.

“You can expect a very, very meaningful celebration five years from now ,” he says.

VR Score

63

Informative language

56

Neutral language

71

Article tone

semi-formal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

11

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