Birks' Canadian Retail History
This is a Montreal news story, published by vancouversun, that relates primarily to Henry Birks news.
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Birksvancouversun
•Canadian jewelry brand Birks celebrates 145 years
67% Informative
The fine jewelry business was founded in Montreal in 1879 by Henry Birks .
The company's corporate mark of Birks can be traced to Sheffield , U.K. , a hub of silversmithing, in 1694 .
In recent years , the company has doubled down on its in-house designs, launching Bee Chic , a collection dedicated to bees.
The sweet spot for Birks is, essentially between $3,000 and $5,000 .
Bédos says to expect something exciting for the company’s next big birthday.
“You can expect a very, very meaningful celebration five years from now ,” he says.
VR Score
63
Informative language
56
Neutral language
71
Article tone
semi-formal
Language
English
Language complexity
48
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
11
Source diversity
6