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Wired

Wired

generative AI apps like Perplexity, ChatGPT, Google’s Gemini, Anthropic’s Claude, and Amazon’s Claude can help you shop for people

Wired
Summary
Nutrition label

61% Informative

One of the AI apps I tested has a feature specifically designed for shopping.

Buy with Pro is described as a “first-of-its kind AI commerce experience” that promises to make shopping online “ 10x more easy and fun.

This immediately sounded like an AI hallucination to me, because online shopping isn’t fun in the first place.

ChatGPT is supposed to help people brainstorm and come up with ideas for gifts.

Amazon 's Rufus AI also provides this kind of service right on Amazon ’s website and in its mobile app.

Anthropic hasn’t released a web search feature for Claude yet, but the company says it is working on it.

ChatGPT eventually led me to an online spice store where I bought a few specialty baking ingredients for my friend.

In the end, I chatted with the AI bots for so long that many of the gifts I picked won't arrive until after Christmas .

I decided to kick the task down the road until January , a month full of newness and agentic resolve.

VR Score

53

Informative language

50

Neutral language

39

Article tone

informal

Language

English

Language complexity

44

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

long-living

Affiliate links

no affiliate links